Capturing Data for Good

Data capture software

When we hear about Data capturing, it causes us to cringe and think about people stealing credit card information, social security numbers, and other personal information. Our data is captured every single day, and most of it is used for good purposes.

For example, how many email lists do you have signed up in your inbox right now? You entered data like your email and your first name into it, and then got put on the influencers email list. An email list is a form of data capture, and it simply uses your data to give you the messages from the list owner.

The same thing happens at online stores, where they use your information to not only deliver the order accurately but also to see what you have been viewing and recommend similar items.  That’s why when you buy a history book, Amazon sends you emails and targeted ads for related projects in the hope that you’ll buy more.

Data capture software is just a tool that’s on the website, and it can be used for good or evil depending on the purposes. Most people use it for good, but that doesn’t mean you shouldn’t be wary. If your computer tells you that something is unsafe or attackers might try to steal your information from an unknown website, then you should probably go far away from it.

If you think about data capturing software as a tool rather than a purely good or evil item, then it becomes a lot less scary and a lot more interesting. You might be able to make use of an email list to get some of your messages out there or use a targeted ad campaign to make people buy your products. As long as you use data capture respectfully, there’s nothing to worry about.